Is it time to rethink or retire hourly rates?
Mihai Dragomirescu shares his perspective on why hourly rates may be outdated and how value-based pricing creates better outcomes for freelancers and clients.
Read more on Xolo Blog
We do things for humans that do things.
Custom infrastructure for your marketing, sales, and online presence ⇾ designed, implemented, and maintained by humans who actually care.
Not templates. Not "growth hacks." Not another vendor to manage. Real partnership, real systems, real results. We build it with you, teach you to run it, then stay on as your strategic co-pilot.
We design it. Build it. Teach you to run it. Then stick around.
Find your rhythm again
" You're my business therapist "
That's what clients call us. Because we see what's really happening.
You're not struggling with technology. You're drowning in possibility.
Every platform promises transformation. Every tool claims necessity. Every guru has the "one system" you need. Meanwhile, your actual work—the thing you're brilliant at—gets buried under decision fatigue and technical debt.
Here's what we know: When you can't see your destination, every tool feels like dead weight. When the path is clear, the same technology becomes weightless.
We build Operating Systems for people who build things.
Not another template. Not more complexity. A living system designed around how you actually work, what you're actually building, and where you're actually going.
First, we find clarity together. Then we build only what serves that clarity. Nothing more.
The result? Your marketing runs itself. Your sales flow naturally. Your presence feels authentic. And you get back to doing what only you can do.
Clarity creates momentum. Momentum creates space. Space lets you breathe.
That's what Respira means. That's what we build.
You're not struggling with technology. You're drowning in possibility.
Every platform promises transformation. Every tool claims necessity. Every guru has the "one system" you need. Meanwhile, your actual work—the thing you're brilliant at—gets buried under decision fatigue and technical debt.
Here's what we know: When you can't see your destination, every tool feels like dead weight. When the path is clear, the same technology becomes weightless.
We build Operating Systems for people who build things.
Not another template. Not more complexity. A living system designed around how you actually work, what you're actually building, and where you're actually going.
First, we find clarity together. Then we build only what serves that clarity. Nothing more.
The result? Your marketing runs itself. Your sales flow naturally. Your presence feels authentic. And you get back to doing what only you can do.
Clarity creates momentum. Momentum creates space. Space lets you breathe.
That's what Respira means. That's what we build.
We're on a mission
We're on a mission to help embodied knowledge
reach the people who need it—without forcing teachers into marketing that feels like betrayal.
Your wisdom didn't come from a webinar. It came from decades of practice, study, and lived experience. That depth deserves more than growth hacks and funnel templates.
You've spent years, maybe decades, developing your practice. That depth deserves more than generic marketing tactics and platform overwhelm.
We believe in another way: Simple systems that breathe. Communication that feels true. Partnerships built on mutual respect. Work that honors both what you teach and the energy it takes to share it.
You didn't refine your craft to become a content strategist. You did it to serve transformation.
Let us handle the rest.
If you're reading this, you're already the kind of partner we build with. [Jump on a Call]
Your wisdom didn't come from a webinar. It came from decades of practice, study, and lived experience. That depth deserves more than growth hacks and funnel templates.
You've spent years, maybe decades, developing your practice. That depth deserves more than generic marketing tactics and platform overwhelm.
We believe in another way: Simple systems that breathe. Communication that feels true. Partnerships built on mutual respect. Work that honors both what you teach and the energy it takes to share it.
You didn't refine your craft to become a content strategist. You did it to serve transformation.
Let us handle the rest.
If you're reading this, you're already the kind of partner we build with. [Jump on a Call]
Trusted by those who teach from experience
What collaborators say after Respira
Céline Concierge
"
Working with Mihai has been a Godsend!
We had a big launch planned for an ebook and he complimented our team nicely bringing in his technical know-how, marketing strategies, and Mailchimp expertise. Plus, he is just fun to work with and good energy– you really feel like he cares about your project! He has always gone the extra mile to provide beautiful work and thinking 2 steps ahead of the game in order to be prepared and optimize our launch sales and conversions. I recommend him blindly and can't wait to continue our partnership!
By Selene Flores
• CEO & President
kinfizz.com
"
One hour with Mihai it's like an awesome cup of coffee
Mihai is one of the most talented digital marketers I've worked with. It will lift your spirits, inspire you and best of all grow your sales and improve your online marketing. I highly recommend!
By Kine Paulsen
• Partner
profi.io
"
Dedication, vision, and excellence in execution
Mihai is a rare find. Such an incredible level of dedication, vision, and excellence in execution is a gift to any company. He is generous with his talents, time, and efforts. Working with Mihai has been pure luck.
By Alina Trigubenko
• Founder & CEO
"
Doing with love what you are doing
I have been working with Mihai for more than 3 years and the feeling that always stays with me during our collaboration is that I am in the right hands. That I receive the right support, solutions, and creative input for the online expression of my work. I fully trust Mihai, and it is always a pleasure to work with him, see his proposals, and know that he has my back regarding online creative support. Thank you, Mihai, for doing with love what you are doing.
By Laura Maria Yara
• Creator
neospectives.com
"
Tremendously invaluable
The clarity session with you was tremendously invaluable to me so I now know how to optimize my Mailchimp account and how to be able to create the required automations for my upcoming campaign. Thank you for your time and your insight!
By Dineshrie Pillay
• Communication Coach
Three Brothers Bakery
"
You are my business therapist!
I was introduced to Mihai via Mailchimp. He taught me so very much. Then I re-hired him because I thought it would be better to learn and understand how to do new things and improve my overall results with his help. He is very knowledgeable, so I plan to continue hiring him to help me understand, so I can become more independent. He wants to help small businesses grow, so he is a perfect match. I highly recommend Mihai!
By Janice Goldsmith Jucker
• President and Co-Owner
Our Work
Experience design for the wisdom economy
We design web experiences for teachers whose work demands more than templates. Every interface, every interaction, every detail crafted to honor the depth of what you teach.
Live
Personal Website
Laura Maria Yara Website
Laura Maria Yara • 2025
Spiritual healing website integrating Substack, Gumroad, and Circle checkout.
Next.js 15.3.1 React 19.0.0 TypeScript Tailwind CSS 4.1.13
+5 more
Live
Coaching Website
Intelligent Intimacy Website
Maria Høier • 2025
Coaching website for intimacy and relational leadership with Luma and BaseHub integration.
Next.js 15.5.2 React 19.1.0 TypeScript Tailwind CSS 4
+6 more
Live
Directory Platform
AuraReading.center
Respira • 2025
Directory for Aura Reading facilitators with Fillout integration and multilingual support.
Next.js 14 React 18 TypeScript Tailwind CSS
+7 more
inspired by (pine) trees...
Respira alongside Your Journey
SPROUT
Root Your Purpose
You know what you're here to share, you just don't know where to start.
- We help you move from vision to first steps: Map your offer, pricing, and first community container.
- Choose a tech stack that won't overwhelm you.
- Launch confidently with guidance that feels human.
Like a pine seed that already knows its direction, you have everything you need.
We simply help it sprout..
Like a pine seed that already knows its direction, you have everything you need. We simply help it sprout.
GROW
Tend the Connections
You're gaining traction and beginning to drown in logistics.
Your students want more, your platforms multiply, and administration is eating your energy.
- We help you: Streamline systems and automate what drains you.
- Keep communication organic, not robotic.
- Focus on your craft while your back-end quietly runs itself.
Like a young tree connected through roots to the forest, your growth depends on healthy systems of support..
Like a young tree connected through roots to the forest, your growth depends on healthy systems of support.
BLOOM
Flourish in Your Element
You've found your rhythm and want to scale without losing soul.
- We act as your fractional tech and strategy partners: Design scalable ecosystems such as courses, memberships, and collaborations.
- Build automation that amplifies reach without noise.
- Support partnership and visibility that feel aligned.
Like a mature pine releasing new seeds, you're ready to multiply your impact while staying rooted..
Like a mature pine releasing new seeds, you're ready to multiply your impact while staying rooted.
RESPIRA ECOSYSTEM
Tools that breathe with your work
Every Respira initiative solves a real problem we faced while building communities. Now they're helping wisdom creators teach, connect, and grow—without tech overwhelm.
Respira
Producer, co-founder, fractional CTO/CMO/CPO for communities and wisdom economy creators
https://respira.cafe
Visit
→
Respira Buzz
Decentralized Communities Toolkit. Powering local connection, trade, and events; without chasing the algorithm jackpot.
https://respira.buzz
Visit
→
SUUNA
A platform for communities to come together on. Creators can bring together their communities and deliver their courses, mentorships, and workshops.
https://suuna.org
Visit
→
Respira Live
Live courses with Wisdom Teachers. Billboard wrapper pages for promoting live courses.
https://respira.live
Visit
→
Respira Courses
On-demand products that have not been delivered on SUUNA sit here
https://www.respira.courses
Visit
→
Respira Forms Pro
AI-powered form builder that turns natural language into production-ready Tally forms instantly. Lightning-fast generation with Groq LLM, supporting all field types, validation, and professional styling. Open-source, privacy-first, with web playground, CLI, and MCP integration.
https://www.respiraformspro.com
Visit
→
Respira Newsletter
https://respira.love
Visit
→
Building in public, thinking in the open Follow the journey of creating tools and communities for wisdom teachers - experiments, reflections, and lessons from the forest floor.
Your best next step.
Let's Talk
Hi, I'm Mihai, and I'm looking forward to meeting you. I value community, clarity, excellence in execution.
Mihai, Co-producing PAUA Paris 2023 conference
"You are my business therapist!"
Tech we use
You don't need to know these. We do.
We combine the best tools into systems designed for your specific needs. Not because we love complexity, but because the right stack makes everything simpler.
Trusted by 8,000+ companies
QFE is the new FAQ
Questions that are not asked Frequently Enough
Have a different question?
Not the surface answer. The real reason underneath. Everything important should be intentional. So what's the intention behind your offers, your pricing, your platforms, your partnerships? Sometimes the best work we do together is uncovering the hidden agenda you didn't know was running the show.
Take a breath. Breath...Respira. First, you can attempt to accept things the way they are without the need to change them. Then, you can see if you can take responsibility for what is in your control. Can you deliver your core material and you would be so good at it if you did not have to fondle so much with so many tools and platforms to get your thing out there? Respira.
Respira is a boutique strategic partner for embodied teachers and wisdom economy professionals. We're your: Strategic advisor (business therapist, as clients call us), Tech co-founder (fractional CTO/CMO/CPO), Execution partner (we don't just advise—we build), Community architect (designing systems for authentic connection). Sometimes we work on retainer. Sometimes on equity partnerships. Always in collaboration. Our role? Make sure your decades of training reach the people who need it most—without tech, marketing, or operations draining your life force. Respira comes from Latin respirare: 'breathe again, breathe in and out.' That's what we do. We help you breathe.
Hourly rates is the most outdated collaboration system. The slower and less efficient your contractor is, the more you have to pay him. How does that work for you? Everybody owns their own time. And one hour of work cannot be rated without taking into account years of experience and investments. Value can be measured. How valuable you allow my contribution to be is something you need to decide. Read our interview on the Xolo Blog: Is it time to rethink or retire hourly rates?
Featured Articles
Insights on Freelancing & Community Building
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Respira.love Newsletter
Building in public, thinking in the open
Follow the journey of creating tools and communities for wisdom teachers - experiments, reflections, and lessons from the forest floor.
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Ready to begin?
Ready to stop fighting technology and start teaching?
Jump on a call. We'll map where you are, what's draining you, and design the simplest path forward.
No proposals. No hourly rates. No performance. Just honest conversation about whether we're meant to work together.
P.S. The first breath is always the hardest. Let's take it together.